Ryan has nearly 15 years of experience in helping advertisers maximize the effectiveness of digital and multi-channel marketing programs, helping enterprise brands to grow their customer base, increase return on marketing dollars and improve their technologies and strategies in managing customer interactions and experiences.
Ryan has spoken at industry events such as SMX, eTail and PhocusWright. He has also written for and been interviewed by publications such as eMarketer, Shop.org, USA Today and others for his thoughts on the changing landscape of online marketing.
Ryan is a graduate of the University of Virginia.
Ryan's Articles, Blog Posts, Webinars and More
Merkle’s Q2 2020 Digital Marketing Report Webinar
What's been happening in media recently? Where are the opportunities and what shifts can you make to your strategy?
Merkle’s Q1 2020 Digital Marketing Report Webinar
What's been happening in media recently? Where are the opportunities and what shifts can you make to your strategy?
The Benchmarks Defining the Next Digital Decade: Findings from Merkle’s Q4 2019 Digital Marketing Report
With the 2010s over, do you know how to steer your digital media in 2020? Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.
Merkle’s Q3 2019 Digital Marketing Report Webinar
Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.
Topics:
Automotive
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Financial Services
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B2B
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Health & Wellness
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Health Insurance
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Tech
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Insurance & Wealth Management
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Media & Entertainment
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Nonprofit
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Retail & Consumer Goods
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Travel & Hospitality
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Performance Media & Digital Advertising
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Amazon and eRetail Marketing
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Programmatic Media & Display
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Search Engine Marketing (PPC)
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Search Engine Optimization (SEO)
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Social Media Marketing
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Performance Media Analytics
Q3 2016 Digital Marketing Report Webinar
Join the Digital Marketing Report authors, Merkle's Senior Director of Research Mark Ballard and Merkle's EVP of Marketing Strategy Ryan Gibson to walk through the highlights of the Q3 2016 report and answer audience questions about its findings.
Q2 2016 Digital Marketing Report
In this webinar, the report’s authors, join Merkle EVP of Marketing Strategy Ryan Gibson to walk through the highlights of the Q2 2016 report and to answer audience questions about its findings.
Q4 Countdown: Refining Your SEM and SEO Strategy to Drive Results This Holiday
Q4 is weeks away! Have you made your list and checked it twice? Join us for our 2016 holiday webinar and take a critical look at your Q4 marketing plan.
People-Based Search; Moving from Keyword Visibility to Customer Connectivity in Search
The best approaches for PPC & SEO don’t always remain the same. But one thing remains constant: focusing on your customers’ needs is the key to success.
Combining Audience and Intent in Search with Customer Match
Being able to leverage Google's new Customer Match product now can give you an advantage over your competitors by helping you further maximize the value of your search dollar spend.
Topics:
Display
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Paid Search
Video: Standing Out in a Crowded PPC Landscape
Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies that help them to stand out in a crowded field of competitors.
Improving Retailer Visibility in Mobile Search
Smartphone. Tablet. Desktop. The real value in understanding these different interfaces is not about differentiating the device — it's about differentiating consumer intent, context, and the impact each device has on the consumer’s path to purchase.
