As of 1st January, 2021, Rob will lead Merkle B2B in the UK and be responsible for driving next generation marketing services for the world’s leading companies. Rob’s responsibilities will include leading DWA, Merkle’s specialist B2B media agency and gyro, Merkle’s creative agency, to develop integrated solutions for existing and new clients. As part of the Merkle B2B business, Rob will work closely with the leadership teams of Merkle’s data, technology and CRM capabilities, as well as its market research specialist B2B International, and automation business Digital Pi.
Rob is a strong advocate of the marketing industry’s ability to drive growth for businesses, and make materially positive impact on broader society. A passionate pursuer of great work, Rob is happiest working in collaboration with curious people to develop new ways to do old things for clients.