We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Richard Heimsoth

Senior Director, Client Strategy
Richard Heimsoth

Rich has over 25 years of senior-level direct response marketing experience managing the development and execution of strategies for acquisition and retention programs.  He has been responsible for managing and growing programs through mail, telemarketing, digital, print and direct response television.  Through his career Rich has led analytic, account and creative teams to find opportunities and the right solution to improve performance.

At Merkle, Rich has collaborated with a variety of nonprofit organizations, including health, international relief, social service and museums, focusing on developing and executing strategies and tactics aimed at optimizing the holistic performance of all direct response marketing efforts.

Rich received his BA from Valparaiso University and an MBA from Texas Christian University. In his spare time, Rich enjoys traveling and discovering the history of new places and cultures.

Richard's Articles, Blog Posts, Webinars and More

Articles We suggest...

Meeting Fundraising Goals in 2020

As the pandemic persists and we come to terms with the fact that it’s here to stay for the foreseeable future, our evolution has to transcend quick fixes. Consider these five imperatives to help your organization cater to the current environment and address “the new normal” in donor behavior.
Topics: Nonprofit
Articles We suggest...

People-Based Marketing: Reading the Signals

From a marketing perspective, signals play an equally crucial role in nonprofit fundraising efforts. We tend to focus heavily on communicating the right message in the right place at the right time—a key component of our overall approach.