Rich has over 25 years of senior-level direct response marketing experience managing the development and execution of strategies for acquisition and retention programs. He has been responsible for managing and growing programs through mail, telemarketing, digital, print and direct response television. Through his career Rich has led analytic, account and creative teams to find opportunities and the right solution to improve performance.
At Merkle, Rich has collaborated with a variety of nonprofit organizations, including health, international relief, social service and museums, focusing on developing and executing strategies and tactics aimed at optimizing the holistic performance of all direct response marketing efforts.
Rich received his BA from Valparaiso University and an MBA from Texas Christian University. In his spare time, Rich enjoys traveling and discovering the history of new places and cultures.
