For over 20 years, Philip Black has helped B2B brands with their most critical endeavors – corporate rebranding, product launches, internal and external campaigns, talent acquisition, digital transformations. As gyro’s SVP of Strategy, he drives initiatives for industry leaders like Grant Thornton, Grainger, JLL and Transamerica.
Most recently, Philip served as B2B marketing agency Omobono’s U.S. Head of Strategy, where he drove initiatives for industry-leading organizations. He has led strategic engagements for a range of clients including BP, Johnson & Johnson, Moody’s and Motorola Solutions.
Philip was previously VP of Client Engagement at Avenue, a B2B brand transformation agency, where he helped shape early-stage client strategy and growth development.
His experience spans global brands and start-ups in diverse industries such as financial services, professional services, technology, innovation consulting, logistics, healthcare and commercial real estate.
Philip's Articles, Blog Posts, Webinars and More
Creating the Ultimate Customer Experience: An in Depth Look Across Key B2B Industries - Professional Services
In November, Merkle B2B launched Brand Superpowers for Ultimate B2B Customer Experiences, a report drawing from over 3,000 interviews of B2B buyers and decision makers across the globe.
Topics:
B2B
