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Phil Marsalona

Principal, Technology Strategy, Merkle
Phil Marsalona 4:3 Headshot

Phil Marsalona supports Merkle’s marketing technology strategy practice, focusing on data-driven marketing technology solution strategy and omni-channel experience enablement.  Phil has developed marketing technology roadmaps and driven vendor selections & RFP facilitation engagements for multiple fortune 500 organizations across numerous verticals including Insurance, Finance, Retail, Pharma, High-Tech.  

Phil has over 10 years of marketing data and technology experience, specializing in data solutions, omni-channel execution, CDPs, and advanced analytics. 

Phil's Articles, Blog Posts, Webinars and More

Blog We suggest...

What is Apple’s New "Hide My Email" Feature?

As part of Apple's continued push into driving consumer privacy through their devices and services, the Cupertino company has announced an upcoming feature called "Hide My Email".
Webinars We suggest...

Key Considerations for Building the New CX Tech Stack

Today, organizations must build tech capabilities that first solve for specific needs of the business and can scale for future needs. The development of the organization’s tech stack should be aligned to rapidly stand up use cases and quickly show value of the transformation investment.
Articles We suggest...

Are you Prepared for Account-Based Marketing?

As account-based marketing (ABM) has gained traction in recent years, clients have grapple with a common martech issue that is foundational to realizing ABM’s value: identity resolution.
Blog We suggest...

Making Use of the Technology Tools You Have

One of the most difficult tasks for a marketer is figuring out how to cut through the noise to understand one technology’s actual capabilities and its pros and cons compared to competitors. While this is certainly a critical task, many organizations approach it ineffectively.