Pete is an SVP, Partner within Merkle's Technology Strategy team. He has 20 years' experience with marketing technology and CRM solutions. He has deep subject matter expertise in Data Management, Identity Management and Media Execution Technology.
He has been with Merkle since 2006, starting in Merkle's Technology deployment team. In that time, he has designed and built 10+ Marketing Technology Solutions. These solutions range in complexity from small customer solutions to multi-terabyte prospecting databases. These solutions also include real-time decision management and offer management solutions.
Pete has been the technology lead for 25+ technology assessments for Fortune 1000 organizations. His role was to interview key marketing and IT professionals within these organizations and make assessments and recommendations for their technology roadmap and vision.
Before joining Merkle, Pete worked doing systems integration work for a large law firm and database consulting for a software company. He has a degree in finance from Bentley University.
Paul Evers, Jennifer DeGiovanni, Aaron Tellier, Jennifer DeGiovanni, Gerry Bavaro, Aaron Tellier, Jennifer DeGiovanni, Amy Thorne, Aaron Tellier, Jennifer DeGiovanni, Peter Rogers, Aaron Tellier, Jennifer DeGiovanni, Kartik Poduval |
Published on: Oct 05, 2021
Today, marketing has only a fraction of seconds to influence customer actions. Brands that utilize deeper insights to tap into the human decision-making process will win in these fractional moments.
Aaron Tellier, Jennifer DeGiovanni, Peter Rogers |
Published on: Apr 16, 2021
To foster a meaningful customer relationship, the right orchestration platforms are a necessity. However, all the data and technology investments in the world won’t build meaningful customer relationships if your teams are not set up to enable high-speed and high-volume experiences.
Jane Portman, Lynda Gordon, Kent Groves, PhD, Olympia Mantsios, Peter Rogers, Jeff Tomaso |
Published on: Jun 29, 2020
The Covid-19 pandemic has created massive disruption, upending familiar treatment pathways and business-as-usual engagement models. This disruption is forcing healthcare marketers to take a critical eye to traditional approaches and to rethink their strategy for customer engagement and growth.
Peter Rogers |
Published on: Apr 24, 2018
Are you attending the MarTech West Conference, which starts today and runs from April 23-25, 2018 in San Jose, CA? This is Merkle’s first time participating as we’ve had many clients give the event enthusiastic reviews.
Peter Rogers |
Published on: Dec 08, 2017
For the past few years I have been working with a financial services organization to define its marketing technology roadmap. This organization has no shortage of great technology assets but lacked an overall plan for how to use these technologies.
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