Peter Rogers
Pete is the Head of Technology, Americas at Merkle. He has 20 years' experience with marketing technology and CRM solutions. He has deep subject matter expertise in Data Management, Identity Management and Media Execution Technology.
He has been with Merkle since 2006, starting in Merkle's Technology deployment team. In that time, he has designed and built 10+ Marketing Technology Solutions. These solutions range in complexity from small customer solutions to multi-terabyte prospecting databases. These solutions also include real-time decision management and offer management solutions.
Pete has been the technology lead for 25+ technology assessments for Fortune 1000 organizations. His role was to interview key marketing and IT professionals within these organizations and make assessments and recommendations for their technology roadmap and vision.
Before joining Merkle, Pete worked doing systems integration work for a large law firm and database consulting for a software company. He has a degree in finance from Bentley University.
Peter's Articles, Blog Posts, Webinars and More
The Results Are In: Data Strategies That Drive Personalization at Scale
Published on: Sep 28, 2022
What Role Does a CDP Play in Identity Resolution?
Published on: Apr 08, 2022
Components of the New CX Tech Stack (Vlog)
Published on: Nov 05, 2021
CTO Strategies For Building Stronger Relationships With The CMO
Published on: Nov 04, 2021
Building Meaningful Customer Relationships Through Digital Experiences Series
Published on: Oct 05, 2021
Building Meaningful Customer Relationships Through Digital Experiences Part 4: Orchestration
Published on: Apr 16, 2021
How to Reach Apple’s Users in a Privacy-First World
Published on: Nov 23, 2020
Annual Planning in an Uncertain Healthcare Market
Published on: Jun 29, 2020
How to Strengthen Identity and Data in a Cookieless World
Published on: Jun 29, 2020
How to Build a Customer-Centric Audience Management Approach
Published on: Oct 28, 2019
Understanding Marketing Data Platforms
Published on: Jul 24, 2018
Here’s What to Expect at the 2018 MarTech West Conference
Published on: Apr 24, 2018
Why You Should Fail Fast During Martech Implementation
Published on: Dec 08, 2017