Pete is the Head of Technology, Americas at Merkle. He has 20 years' experience with marketing technology and CRM solutions. He has deep subject matter expertise in Data Management, Identity Management and Media Execution Technology.
He has been with Merkle since 2006, starting in Merkle's Technology deployment team. In that time, he has designed and built 10+ Marketing Technology Solutions. These solutions range in complexity from small customer solutions to multi-terabyte prospecting databases. These solutions also include real-time decision management and offer management solutions.
Pete has been the technology lead for 25+ technology assessments for Fortune 1000 organizations. His role was to interview key marketing and IT professionals within these organizations and make assessments and recommendations for their technology roadmap and vision.
Before joining Merkle, Pete worked doing systems integration work for a large law firm and database consulting for a software company. He has a degree in finance from Bentley University.
Peter's Articles, Blog Posts, Webinars and More
The Results Are In: Data Strategies That Drive Personalization at Scale
What’s behind the ongoing disconnect between the high marks brands give to the quality of the customer experiences they create versus the comparatively low grades awarded by consumers? Merkle surveyed more than 600 marketing and technology decision makers at major companies worldwide to find out.
What Role Does a CDP Play in Identity Resolution?
What exactly is full scale identity resolution and what role do CDPs play?
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Components of the New CX Tech Stack (Vlog)
What are the critical components and attributes of the new CX-centric tech stack?
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CTO Strategies For Building Stronger Relationships With The CMO
The urgency to unveil actionable data insights and improve the customer experience through marketing efforts has never been greater from a revenue growth perspective.
Building Meaningful Customer Relationships Through Digital Experiences Series
Today, marketing has only a fraction of seconds to influence customer actions. Brands that utilize deeper insights to tap into the human decision-making process will win in these fractional moments.
Building Meaningful Customer Relationships Through Digital Experiences Part 4: Orchestration
To foster a meaningful customer relationship, the right orchestration platforms are a necessity. However, all the data and technology investments in the world won’t build meaningful customer relationships if your teams are not set up to enable high-speed and high-volume experiences.
How to Reach Apple’s Users in a Privacy-First World
At WWDC 2020, Apple threw the mobile industry into chaos by announcing plans to deprecate the IDFA (Identifier For Advertisers) on iOS.
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Identity Resolution
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Marketing Technology
Annual Planning in an Uncertain Healthcare Market
The Covid-19 pandemic has created massive disruption, upending familiar treatment pathways and business-as-usual engagement models. This disruption is forcing healthcare marketers to take a critical eye to traditional approaches and to rethink their strategy for customer engagement and growth.
How to Strengthen Identity and Data in a Cookieless World
As brands face the new world of digital media without the third-party cookie, their own first-party data will become paramount for success.
How to Build a Customer-Centric Audience Management Approach
An audience management strategy that puts customers first begins from the outside-in.
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Marketing Technology
Understanding Marketing Data Platforms
With the emergence of Customer Data Platforms (CDP), marketers are becoming even more confused about the marketing data management space.
Here’s What to Expect at the 2018 MarTech West Conference
Are you attending the MarTech West Conference, which starts today and runs from April 23-25, 2018 in San Jose, CA? This is Merkle’s first time participating as we’ve had many clients give the event enthusiastic reviews.
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Marketing Technology
Why You Should Fail Fast During Martech Implementation
For the past few years I have been working with a financial services organization to define its marketing technology roadmap. This organization has no shortage of great technology assets but lacked an overall plan for how to use these technologies.
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Marketing Technology
