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Peter Rogers

SVP, Marketing Technology, Merkle
Peter Rogers

Pete is an SVP, Partner within Merkle's Technology Strategy team.  He has 20 years' experience with marketing technology and CRM solutions. He has deep subject matter expertise in Data Management, Identity Management and Media Execution Technology.

He has been with Merkle since 2006, starting in Merkle's Technology deployment team. In that time, he has designed and built 10+ Marketing Technology Solutions. These solutions range in complexity from small customer solutions to multi-terabyte prospecting databases. These solutions also include real-time decision management and offer management solutions.

Pete has been the technology lead for 25+ technology assessments for Fortune 1000 organizations. His role was to interview key marketing and IT professionals within these organizations and make assessments and recommendations for their technology roadmap and vision.

Before joining Merkle, Pete worked doing systems integration work for a large law firm and database consulting for a software company. He has a degree in finance from Bentley University.

Peter's Articles, Blog Posts, Webinars and More

Webinars We suggest...

Building Meaningful Customer Relationships Through Digital Experiences Series

Today, marketing has only a fraction of seconds to influence customer actions. Brands that utilize deeper insights to tap into the human decision-making process will win in these fractional moments.
Webinars We suggest...

Building Meaningful Customer Relationships Through Digital Experiences Part 4: Orchestration

To foster a meaningful customer relationship, the right orchestration platforms are a necessity. However, all the data and technology investments in the world won’t build meaningful customer relationships if your teams are not set up to enable high-speed and high-volume experiences.
Webinars We suggest...

Annual Planning in an Uncertain Healthcare Market

The Covid-19 pandemic has created massive disruption, upending familiar treatment pathways and business-as-usual engagement models. This disruption is forcing healthcare marketers to take a critical eye to traditional approaches and to rethink their strategy for customer engagement and growth.
Articles We suggest...

Understanding Marketing Data Platforms

With the emergence of Customer Data Platforms (CDP), marketers are becoming even more confused about the marketing data management space.