Peter is a Senior Creative Director leading Merkle Health’s vertical for performance creative. With more than 20 years of experience pharmaceutical, biotech, and healthcare marketing, he has led brand, creative strategy and development for drug launches, HCP/patient/caregiver marketing, and innovations in digital HCP communications. He now specializes in shaping transformative digital customer experiences for HCPs, patients, and caregivers that address customer needs and journeys, and promote actions that align to what customers actually care about.
Peter has worked with many clients across multiple disease states in pharmaceutical and biotech space, including brands for AbbVie, Abbott Labs, AstraZeneca, Baxter, BioMarin, Boehringer Ingelheim, BMS, Cephalon, Covidien, CSL Behring, DaVita Labs, DaVita Clinical Research and Bioinformatics, Edwards Lifesciences, Ferring, Fenwal, Fujirebio, Galderma, Hospira, Merck, Neos Therapeutics, Organ Recovery Systems, Pfizer, Sanofi, and Vysis. In the healthcare space, Peter has also worked with Anthem, City of Hope, Emblem Health, and MD Anderson.