Paul is Chief Client Officer (CCO) for Merkle/CXM Americas. In this role, Paul is responsible for the growth and development of all Merkle/CXM clients through the alignment of customer experience solutions, services and products to meet their business needs. As CCO, Paul will lead the Client Leadership Group to provide the skills, capabilities and processes required to deliver exceptional client and team experiences.
Paul has over 20 years of both client and agency experience in the delivery of integrated engagement strategies through analytics, data, and technology enablement. Paul began his career with eight years in consulting at both Ernst and Young and Diamond Management and Technology Consulting and prior to joining Merkle, he held executive client and agency leadership roles focused on business transformation.
Paul completed his MBA at MIT’s Sloan School of Management with a specialization in technology and business transformation.
Paul's Articles, Blog Posts, Webinars and More
How Financial Marketers Are Sprinting Towards Customer-Centricity
The year 2020 for Financial Services Institutions (FSI) led to the acceleration and adoption of digital capabilities and decreased the importance of physical proximity to branches as a differentiator.
Topics:
Google Throws Digital Advertising Curveball at Financial Marketers
The giant ad platform's move to restrict targeting by zip code, gender, age and other factors used in digital advertising for housing, employment and credit products will immediately impact ROI and could have long-term repercussions (not all of them bad) for bank and credit union marketers.
Banking Consumer Finance Strategic Update: September 2020 Review
What's new in the Banking and Consumer Finance industry this month? Learn more from insights and trends to consumer sentiment and examples of innovation.
Topics:
Moving Beyond the Crisis: Banking and Finance marketing priorities for successful relaunch
The financial services sector continues to be turned upside down by the COVID-19 crisis. Changes in customer behaviors coupled with disruption to processes and operations have created both challenges and opportunities for banks, lenders, and other financial firms.
Topics:
Financial Services
Talking Personalization, Part 5: Financial Services
In this series, we’ve interviewed technical, creative, data, and process experts at Merkle to gain insight into how organizations are creating more personalized experiences.
Topics:
Personalization
Data-Driven Marketing: Moving from Campaigns to Experiences
Our presentation with Regions Bank at the 2016 Financial Brand Forum showed the path to people-based, data-driven marketing. Download it today to learn more.
Topics:
Financial Services
