Nataki Edwards is Senior Vice President of the Digital Marketing Group at AARP, the nation’s largest membership organization for people 50+. She is a leading expert in marketing to Boomers and other target segments, both demographic and psychographic, and has developed award-winning campaigns for top-tier brands including Yahoo!, AOL, Estée Lauder and American Express.
Nataki has been with AARP since 2007. She oversees the overarching marketing vision for AARP Digital properties and platforms, including loyalty marketing and engagement. Under her leadership, AARP Digital has grown in size and impact and is rated as the #1 website for the 50+ audience, both on mobile and desktop.
Nataki is regularly featured in media outlets like the Today Show, Washington Post, and USA Today as a digital media expert. She strives to expand AARP’s digital growth – meeting AARP members wherever they choose to engage and truly leading a revolution in the way people view and live life after 50.
