Michael has been in the digital analytics industry for over a decade. He has led large-scale analytics and strategy engagements for some of the world’s best brands like Microsoft, Holiday Inn, Mazda, Chrysler, SONY, and many others.
Michael is responsible for leading solutioning and strategy for Merkle’s Experience Analytics team. He helps brands identify and implement digital marketing analytics solutions and tools that uncovers stories, insight, and ultimately bring to fruition a stronger personalized customer journey.
He does this by leveraging market research, thought leadership, and tools like R, SAS, and other advanced analytics methodologies to dig deeper and see what is driving engagement.
Laura Chase, Eric Matisoff, Michael Watts |
Published on: Aug 06, 2017
Marketers spend millions of dollars on cloud marketing tools, only for the data to live in silos and in separate organizations. Additionally, many marketing clouds have a concept of a unified single ID, but organizations may not be optimizing it to its fullest potential.
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