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Michael McLaren

Global CEO, Merkle B2B
Michael McLaren

Michael is the CEO of Merkle B2B and leads the global advancement of our fast-growing B2B practice. Bringing together five specialist B2B agencies, Merkle B2B delivers clients fully integrated, end-to-end B2B solutions. Michael brings proven international experience to his role serving these increasingly digital, data-driven, and customer-focused B2B marketers.

Michael is a successful, proven, and dynamic business leader who has held a variety of global executive roles in the US, Australia, Singapore, and Japan. He has extensive experience managing integrated brand communications; working with key global clients, including IBM, Microsoft, Intel, and Cisco.

Michael joined Merkle from McCann Worldgroup, where he held several key executive roles spanning his 15-year tenure, first as worldwide account director on Microsoft; later as President of McCann Erickson USA; followed by a dual role as CEO of McCann Worldgroup Japan and Regional President of McCann Worldgroup Asia Pacific, where he oversaw operations in 14 countries; and finally, as CEO of MRM//McCann, where he was responsible for overseeing global P&L, client relationships, network operations, and international growth of the MRM//McCann global network.

Michael holds a bachelor’s degree in business and an MBA from the Australian Graduate School of Management.

Michael's Articles, Blog Posts, Webinars and More

Webinars We suggest...

B2B Visionaries: The Future of B2B Marketing is Now

Hyper-personalized, on-demand experiences like Amazon and Netflix have set a high bar for content discovery and delivery in B2B marketing. The expectations of B2B buyers have changed radically. Unfortunately, B2B marketing has not.
Topics: B2B
Articles We suggest...

The Many Dimensions Of Digital Transformation For B2B Organizations

Digital transformation represents a fundamental change in how an organization delivers value to its customers. It’s the latest in a line of data-driven, tech-enabled shifts that have fundamentally changed modern marketing as we know it.
Articles We suggest...

Marketers Zero In On 'Price Sensitivity,' 'Attention,' And - Yes - Even 'Radio'

With the increase of online shopping and digital self-service portals, price sensitivity and, more recently, price optimization have become relevant topics among companies tweaking (or in some cases overhauling) their pricing strategy as ecommerce, B2B, B2C, and brick-and-mortar brands alike navigate the impa
Articles We suggest...

Brands, Agencies Look To Programmatic, Billboards, 'Advertising Solutions'

With the push and pull of various internal and external factors at play, we believe 2021 will be a banner year. The unexpected resiliency of the digital ad market, coupled with the pent-up demand for traditional advertising, will force marketers the world over to adapt and transform quickly.
Articles We suggest...

'Word of Mouth' Generating More Marketer Buzz

“Word-of-mouth” (WOM) marketing as we know it has also changed with the times, taking on a new meaning in the context of an almost entirely digital landscape.
Articles We suggest...

On Cusp Of Apple's IDFA Changes, iOS App Marketing Interest Soars

Brand marketer interest in “iOS app marketing” has grown considerably in recent weeks. As with most things, the pandemic has had an impact on our consumption habits – and that includes the amount of time spent on mobile devices.