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Michael McLaren

Global CEO, Merkle B2B
Michael McLaren

Michael is the CEO of Merkle B2B and leads the global advancement of our fast-growing B2B practice. Bringing together five specialist B2B agencies, Merkle B2B delivers clients fully integrated, end-to-end B2B solutions. Michael brings proven international experience to his role serving these increasingly digital, data-driven, and customer-focused B2B marketers.

Michael is a successful, proven, and dynamic business leader who has held a variety of global executive roles in the US, Australia, Singapore, and Japan. He has extensive experience managing integrated brand communications; working with key global clients, including IBM, Microsoft, Intel, and Cisco.

Michael joined Merkle from McCann Worldgroup, where he held several key executive roles spanning his 15-year tenure, first as worldwide account director on Microsoft; later as President of McCann Erickson USA; followed by a dual role as CEO of McCann Worldgroup Japan and Regional President of McCann Worldgroup Asia Pacific, where he oversaw operations in 14 countries; and finally, as CEO of MRM//McCann, where he was responsible for overseeing global P&L, client relationships, network operations, and international growth of the MRM//McCann global network.

Michael holds a bachelor’s degree in business and an MBA from the Australian Graduate School of Management.

Michael's Articles, Blog Posts, Webinars and More

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Marketers Are Studying Brand Safety, Chatbots

By now we know that many of the changes brought forth by the pandemic such as digital self-service, social commerce and so on will be permanent. The elimination of in-person activities places more emphasis on digital transformation.
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B2B's New Normal: The Face Of Commerce And Events In A Post-Pandemic Landscape

Across the B2B landscape, companies operate differently today than they did at the end of 2019. Some of the changes represent an acceleration of trends that were already in motion. Others represent a wholesale pivot in thinking. In both cases, one thing is clear: We’re not going back.
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'Lead Generation,' 'Brand-Building Strategy' Intent Data Spikes Among Brands

Companies are strategizing for the new fiscal year ahead. Whether they’re looking at where agencies will be needed for outsourcing work or making a change due to poor performance of the incumbent, now is the time to both embrace intent data and capitalize on surging topics.
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3 key growth levers for B2B brands

“Brand to demand,” emotional engagement and customer-centricity are critical growth opportunities for B2B marketers as they shift from a brand-focused to a customer-focused strategy as part of the broader trend of digital transformation, writes B2B marketing experts Michael McLaren of MerkleB2B and Julia Dohe