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Michael McLaren

Global CEO, Merkle B2B
Michael McLaren

Michael is the CEO of Merkle B2B and leads the global advancement of our fast-growing B2B practice. Bringing together five specialist B2B agencies, Merkle B2B delivers clients fully integrated, end-to-end B2B solutions. Michael brings proven international experience to his role serving these increasingly digital, data-driven, and customer-focused B2B marketers.

Michael is a successful, proven, and dynamic business leader who has held a variety of global executive roles in the US, Australia, Singapore, and Japan. He has extensive experience managing integrated brand communications; working with key global clients, including IBM, Microsoft, Intel, and Cisco.

Michael joined Merkle from McCann Worldgroup, where he held several key executive roles spanning his 15-year tenure, first as worldwide account director on Microsoft; later as President of McCann Erickson USA; followed by a dual role as CEO of McCann Worldgroup Japan and Regional President of McCann Worldgroup Asia Pacific, where he oversaw operations in 14 countries; and finally, as CEO of MRM//McCann, where he was responsible for overseeing global P&L, client relationships, network operations, and international growth of the MRM//McCann global network.

Michael holds a bachelor’s degree in business and an MBA from the Australian Graduate School of Management.

Michael's Articles, Blog Posts, Webinars and More

Articles We suggest...

It’s A No-Blink Moment For Today’s B2B Marketers

B2B marketers: Now is not the time to rest! I know it’s been a long and challenging couple of years—full of disruption, adaptation and rapid evolution. I am sure everyone is feeling the fatigue of the last few years, but we just cannot afford to take our foot off the gas.
Articles We suggest...

Intent Data Reveals Brands, Agencies Aligned On Ad Fraud

Brands and agencies don’t always agree, but this week they appear to be on the same page about “ad fraud," the No. 1 trending topic among both groups, as measured by Bombora Company Surge.
Articles We suggest...

Clients Are Digging Into 'Modern Marketing'

Marketers have been looking to level up their efforts as of late, as evidenced by topics like “modern marketing” and “advertising solutions” being among the most-consumed topics last week across brands and agencies, respectively, according to Bombora Company Surge.
Articles We suggest...

For Brands, There's No Place Like Digital Place-Based Advertising

Location, location, location. This week’s trending intent-data topics are all about -- you guessed it -- location-based marketing. It also happens to be the intent topic with the biggest gap in interest among brands and agencies, as measured by Bombora Company Surge.
Articles We suggest...

Why Are Marketers Studying Anti-Spam Content?

New year, same inbox? This one starts with millions of online shoppers noticing a significant uptick in phishing scams around the holiday season, as well as interest among marketers about consumers potentially deleting marketing emails altogether.
Articles We suggest...

Yes, 'Mail Order' Is Still A Thing, And Interest Is Spiking Among Marketers

With the holiday season in full swing, “mail order” was climbing steadily since early November, as measured by Bombora Company Surge. Also known as “direct marketing,” this method involves selling products and services directly to the public rather than through retailers.
Articles We suggest...

Media Attribution, AIOps Spark New Brand Interest

Brands were researching “media attribution” this week — a hot topic for growth marketers, according to Bombora Company Surge. It’s the process of identifying a set of user actions that contribute to a desired outcome, and then assigning a value to each event.
Articles We suggest...

Media Attribution, AIOps Spark New Brand Interest

Brands were researching “media attribution” this week — a hot topic for growth marketers, according to Bombora Company Surge. It’s the process of identifying a set of user actions that contribute to a desired outcome, and then assigning a value to each event.
Articles We suggest...

Ad Execs Turn Their Focus To 'Content,' 'ROI'

"Content marketing" and "marketing ROI" were among the most-consumed topics by brand-side marketers in the last week, according to Bombora Company Surge. For most companies, driving leads (or sales transactions in B2C) and brand awareness are a top business priority.