Michael Hopkins leads multiple data initiatives at Google, including a team of enterprise data analysts and a team of data and measurement product specialists. Michael has worked at the intersection of offline and online media since joining Arbitron Inc. (now Nielsen Audio) in 1999, where he worked on groundbreaking research that helped our industry better understand consumer adoption of online audio and video content. From 2003 to 2006, Michael worked at TNS Media Intelligence (now Kantar Media) on cross media competitive advertising data, with a focus on building new analytics tools for online media buyers and sellers. Michael joined DoubleClick’s publisher team in 2006 to launch DART Adapt, DoubleClick’s advanced advertising optimization solution and then helped build advanced data targeting platforms. A native of the Detroit DMA®, Michael holds a BA in Communications from Michigan State University and currently lives in Brooklyn.