Michael’s career covers 20 years in database and direct marketing focused on applying data technology and analytics to drive better business outcomes for his clients. Michael is equally comfortable spanning digital media services and marketing services making him uniquely qualified to lead Merkle’s top clients in this time of people-based marketing. During his 15 years at Merkle, Michael’s roster included top brands such as AARP, Sanofi, Novartis, DIRECTV, AT&T, NBC Universal Parks & Resorts, and Time-Warner. Today, Michael helps companies interested in enterprise identity solution Merkury into their marketing and advertising ecosystem.
Michael’s achievements at Merkle include an Executive Leadership award (2018), Chairman’s Award (2012) and Rookie of the Year (2006). Prior to joining Merkle, Michael was at Roska Direct where he helped build and lead their database marketing and interactive digital capabilities. While there, he worked with Brands such Eli Lilly, Pfizer, and Merck and won the Philadelphia Direct Marketing Assoc.’s (PDMA) Ben Franklin Award for B2C Website (2000).
Michael attended the University of Pennsylvania, and resides in Annapolis, MD.
Michael's Articles, Blog Posts, Webinars and More
Recognizing and Targeting Digital Consumers in a Post-cookie World
With third-party cookies and mobile device IDs set to be deprecated in the next year, marketers are wondering how they will identify, understand and target digital consumers and what’s needed as a sustainable and effective basis of identity, data and technologies that can enable their efforts in years to come
