Mike has spent the last 15 years helping brands tell more impactful stories. In that time, he’s covered a large range of the brand strategy practice, developing expertise in copywriting and creative strategy, qualitative and quantitative research, brand positioning, and audience-based messaging strategy. At the center of his work has always been a burning question: how can we better understand consumers’ priorities and mindsets to give them an experience that actually matters?
He’s had the pleasure to spend five years of his career at Merkle’s Denver office. When he’s not peering into the subconscious of customers’ buying decisions, you can find him flopping on a snowboard or scaring away fish in the mountains.
Michael's Articles, Blog Posts, Webinars and More
Why Millennials Buy: A Neuroanalytics Approach to Marketing
Millennials are a hot target for marketers, but are notoriously intolerant for inauthentic or irrelevant advertising—so how do you cut through the noise and craft messaging that will gain the attention of this elusive generation? Join our webinar to find out!
Topics:
Customer Strategy
Crafting Highly Engaging Messaging with Data and Psychology
Learn how Merkle and Exclusive Resorts used neuroanalytics in their latest marketing campaign.
Topics:
Travel & Hospitality
|
Customer Strategy
Maximum Recognition, Minimal Effort: How Financial Services Meets Millennials’ Emotional Needs
Join us to understand the motivational drivers millennials use to make purchase decisions in mortgage lending and digital wallets.
Topics:
Financial Services
|
Customer Strategy
What the Brexit and Smartwatch Purchases Have in Common
As we look at the UK’s historic decision to withdraw from the European Union, commonly known by the borderline-obnoxious portmanteau of “Brexit,” the difference between belonging and individualism seems to take on less of a nuanced interpersonal preference and more of a stark dichotomy.
Topics:
Industry Focus
|
Data and Analytics
