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Melissa Reilly

Associate Director, Performance Media and Marketing Communications, Merkle
Melissa Reilly

Melissa Reilly is the Associate Director of Media Marketing Communications at Merkle. She works on a variety of thought leadership pieces for the company, ranging from blog posts to video scripts. Prior to joining the marketing department, Melissa spent 11+ years managing paid search accounts at Merkle, primarily in the retail vertical.

Melissa's Articles, Blog Posts, Webinars and More

Webinars We suggest...

The Forces Driving Today's Digital Media Trends: Audio Advertising, Influencers, Supply Chain, and More

In Q4 2021, paid search spend grew 6% Y/Y. What drove that trend, and how did other channels perform in Q4? What are the most critical trends to factor into your media strategy for the quarter ahead? In this webinar, Merkle’s experts reflect on the end of 2021 and make predictions about the year to come.
Articles We suggest...

Three Factors that Influenced Q3 2021 Digital Marketing Performance

Merkle’s Digital Marketing Report found Q3 2021 to be, like its recent predecessors, one marked by unusual digital performance. A changed online landscape, the evolving pandemic, and recent privacy updates impacted key metrics across search, programmatic, paid social, and Amazon.
Articles We suggest...

Three Factors that Influenced Q3 2021 Digital Marketing Performance

Merkle’s Digital Marketing Report found Q3 2021 to be, like its recent predecessors, one marked by unusual digital performance. A changed online landscape, the evolving pandemic, and recent privacy updates impacted key metrics across search, programmatic, paid social, and Amazon.
Blog We suggest...

Three Key Trends from the 2021 Cyber Five

Retailers faced new challenges this year over the Cyber Five, stemming from the continuing pandemic and its impacts on consumer behavior, logistics, and more.
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Blog We suggest...

How to Thrive in Digital with Increased Competition

Across platforms and channels, CPC and CPM were up significantly year over year in Q3, due to increased competition and the acceleration of ecommerce adoption. How can advertisers adapt to keep reaching potential customers while staying in budget?
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Webinars We suggest...

Merkle’s Q3 2021 Digital Marketing Report: Benchmarks for the Quarter

Merkle’s Digital Marketing Report (DMR) uses benchmark data for paid search, SEO, display, paid social, and Amazon advertising to uncover important trends among brands and consumers. How are key performance indicators across Google, Facebook, Amazon, and Instagram faring? Where are the opportunities?
Blog We suggest...

Three Ways to Assess Performance When Year Over Year Doesn’t Work

Our Digital Marketing Report recapping 2nd quarter performance highlighted extreme year over year trends across digital media. Although this trend was expected, it still brings with it a measurement challenge for the many advertisers that use year over year performance as an important performance benchmark.
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Blog We suggest...

The Key Trends in Digital Marketing in Q1 2021

After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.
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Blog We suggest...

What Media Trends Can Advertisers Expect for Q2?

As we head into Q2, advertisers must continue addressing the needs of consumers during the pandemic while preparing for the "next normal". What media trends are most important for the months ahead, and how can advertisers prepare accordingly?
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