Matt is responsible for US Search (SEM, SEO) delivery, operations, product, and sales
Activities include:
- Leads Merkle's Performance Marketing Lab, focused on digital platform maturity through data science and automation.
- Operational efficiency and standard practice development/ quality control
- Search product development and roadmap
- Cross office and cross-team collaboration, standardization and homogenization of people, training and technology
- Market presence and PR support
- Client Executive sponsorship
- Leading the Search Solution SMEs during Sales process/ discovery/ story building/ pitch review
Matt has been a contributor to multiple industry roundtables, webinars and has also served as a Google SEM Beta Lead. Matt evaluates and supports Merkle’s adoption of new industry and search engine product opportunities and creates best-practices based on key performance goals for Merkle clients. Additionally, Matt has regularly participated in interviews by Google, MediaPost, and other media outlets for his opinions on the state of the online marketing industry. Matt has also been invited to speak and participate at industry events such as SMX Advanced, ad:tech and Mediapost Search Insider Summit.
Matt holds a degree in economics from the University of Virginia.
Matthew's Articles, Blog Posts, Webinars and More
The Inside Scoop: What We’re Thinking About as MediaPost’s Search/Performance Marketing Agency of the Year
We're honored to be MediaPost's Search/Performance Marketing Agency of the Year! Read the top three search trends we're thinking about to help plan for 2023.
Topics:
How to Future-Proof Your Media Strategy
COVID-19 has forced advertisers to think ahead and future-proof their media strategy. Brands are asking themselves if they are doing enough to take advantage of their first-party data.
Topics:
Merkle Tests Performance Models, Strengthens Others
The Return to Travel: Rethinking Audience Strategy in the New Norm
No consumer industry has been as dramatically impacted by COVID-19 more than travel and hospitality. Though there's a tremendous desire to return to travel, that return comes with new consumer behaviors and demands.
Identity-Based Advertising in the Google Platform: Best Practices for First-Party Data
With increasing privacy regulations, transparency demands and the phase out of the third-party cookie, a media strategy built upon person-level identity is a top priority.
Bold Media Predictions for 2020
With 2020 right around the corner, what will this year bring to media?
Topics:
Media
The Future of Marketing in the Google Stack: Take Advantage of Data, Insights and Technology
Google has won the ad game. Now marketers need to learn how to navigate the entire Google ecosystem to maximize the opportunity and their return.
