Matt has led Merkle’s Global Creative Studio, since 2008. In his most recent years, Matt has focused his attention on developing and leading Creative-focused Retail Media operations, leveraging his expertise of streamlined processes, tools/technology and tactical approaches to support both B2C and B2B creative, content and strategic marketing requirements to: 1) help stand up new Media Networks from the ground up; 2) drive profitable growth and efficient scale of existing RMNs. 3) deliver innovative solutions, such as DCO to increase value and offer differentiation to the Media Networks that he supports.
