GM, Digital Marketing, The Goodyear Tire and Rubber Company
Matt Wilkinson is the GM, Digital Marketing for The Goodyear Tire and Rubber Company. Matt has 14 years of experience helping brands develop and optimize their digital marketing strategies. Matt currently leads Goodyear’s in-house digital agency, responsible for Paid Search, Search Engine Optimization, Affiliate Advertising, Paid Social and Email/CRM. Prior to Goodyear, Matt led national paid media teams at agencies Razorfish and Rosetta. Matt is based out of Northeast Ohio where he lives with his wife and two kids.
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