Matthew Powell is Vice President, North America of B2B International, A Merkle Company. B2B International is the world’s largest b2b research agency, and since 2018 has been part of Merkle.
Matthew joined B2B International as a graduate 18 years ago, and since then has worked on an array of projects for b2b clients across the globe. He consults with some of the world’s largest b2b companies across a range of sectors in the areas of customer experience, branding, market assessment, and proposition development. His clients cover a range of sectors and include: Brex, Carbon Trust, Digital Realty, DocuSign, Fujifilm, JLL, QBE, RS Components, TransUnion, Visa, Worldpay. Previous speaking engagements include Advertising Week, ANA Masters Of B2B Marketing, B2B Connect, Market Research Society, Fleming's Sales & Marketing event.
Matthew's Articles, Blog Posts, Webinars and More
Tea Break Talks with LinkedIn and Merkle B2B: The Generational Factors that Impact Decision Making in B2B
Recent research shows that the influence of Millennial decision makers on the B2B landscape will fundamentally change the way brands engage.
Topics:
B2B
Creating the Ultimate Customer Experience: An in Depth Look Across Key B2B Industries - Manufacturing
In November, Merkle B2B launched Brand Superpowers for Ultimate B2B Customer Experiences, a report drawing from over 3,000 interviews of B2B buyers and decision makers across the globe.
Topics:
B2B
Tea Break Talks with LinkedIn and MerkleB2B: The New Point of View
This webinar will bring four B2B marketing experts in digital marketing and media plus consulting and research to share industry insights, swap intel from their respective recently released B2B reports on the state of the industry, and candidly discuss what is on their minds for the remainder of the year.
Topics:
B2B
