Matthew Powell is Vice President, North America of B2B International, A Merkle Company. B2B International is the world’s largest b2b research agency, and since 2018 has been part of Merkle.
Matthew joined B2B International as a graduate 18 years ago, and since then has worked on an array of projects for b2b clients across the globe. He consults with some of the world’s largest b2b companies across a range of sectors in the areas of customer experience, branding, market assessment, and proposition development. His clients cover a range of sectors and include: Brex, Carbon Trust, Digital Realty, DocuSign, Fujifilm, JLL, QBE, RS Components, TransUnion, Visa, Worldpay. Previous speaking engagements include Advertising Week, ANA Masters Of B2B Marketing, B2B Connect, Market Research Society, Fleming's Sales & Marketing event.