We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Matt Naeger

Chief Strategy Officer, Americas, Merkle

As Merkle’s Chief Strategy Officer, Americas, Matt brings nearly 20 years of helping marketers and brands embrace the advancements that make direct customer relationships possible. He leads the agency’s omni-channel strategy experts across industries — designing and launching integrated marketing programs by converging data with media and creating experiences that truly reach individuals.  

From the onset of digital marketing, Matt was an innovator and founder at IMPAQT, a pioneer SEM agency, which after being acquired helped to establish Merkle’s focus on digital — he has played a key role in its position as a frontrunner in the changing advertising agency model. As a recognized thought leader in the digital space, Matt brings his core data principles, his energy for what’s next, and his deep expertise in improving marketing for some of the best brands in the world. He has also worked with partners like Google, Microsoft and Facebook as their platforms have developed providing his expertise to their product teams as they have evolved digital marketing.

Matt has served as a strategy partner to Whirlpool, General Mills, Mercedes Benz, and Comcast; recent clients include Chase, HBO, Office Depot, and Time Warner Inc.

Matt's Articles, Blog Posts, Webinars and More

Articles We suggest...

Understanding Digital Transformation: What Marketers Need to Know

A digital transformation is actually a business and operational transformation that leverages new digital tools for operating your business, delivering experiences, and building relationships in order to address customers’ rising demands.
Webinars We suggest...

When Talking to a Person, Identity Is the Competitive Advantage You Need

In the age of customer experience, marketers are scrambling to inspire meaningful interactions within every customer exchange. How can you have a personal dialogue if you only think you know who you’re talking to?
Webinars We suggest...

How Addressable Video Content Delivery Will Change the Game for M&E Advertisers

As consumer’s choice in how they engage with entertainment content rapidly changes over the next five years, people based commercial video delivery will be the next frontier for more traditional advertisers. Will they be ready to cross the line into one to one addressable commercial delivery?