Matt leads TSG’s Custom Development capability, which focuses on design and development of Merkle’s custom components and solutions. Matt brings a passion for delivering high performance, data-driven marketing solutions to his clients.
Matt has extensive experience in marketing technology, consulting, business intelligence and analytics. During this time, he has lead the design and development of numerous large scale enterprise marketing projects across a variety of technology platforms. Matt’s marketing experience spans numerous industry verticals including: pharma, healthcare, telecommunications, insurance, financial and retail. Matt has most recently focused on overseeing projects for Regions Bank, JP Morgan Chase, Ally Bank, and PayPal within Merkle’s Financial Services vertical.
Prior to joining Merkle, Matt has held marketing technology and consulting positions with CSG International and QuickPivot (formally Extraprise).
Matt is a graduate of Syracuse University with a bachelor’s degree in Computer Engineering and minors in Mathematics and Electrical Engineering. Matt is based out of Merkle’s Marlborough, Massachusetts office.
Matt's Articles, Blog Posts, Webinars and More
3 Step Identity Strategy for Hyper-Personalization
Marketing is being revolutionized by innovative, direct-to-consumer brands who engage consumers through hyper-personalized experiences. Hyper-personalized means targeted, relevant experiences at every encounter with the brand.
Putting Identity at The Center of Your Customer Strategy
Where should you start to have an identity-centered customer strategy?
Topics:
Marketing Technology
Real-Time Identity Resolution Enables Marketing in the Moment
Marketing is rapidly evolving towards a common goal of delivering highly personalized customer experiences in the moment, and marketers need to strongly evaluate identity resolution capabilities as a core asset required to achieve these goals.
Crawl, Walk, Run Approach to Identity Resolution, Part 3: Making Strides
The “run” phase of the identity resolution strategy is focused on accelerating and optimizing capabilities to fully support people-based marketing.
Topics:
Marketing Technology
Crawl, Walk, Run Approach to Identity Resolution, Part 2: Picking up the Pace
Now that you’ve established the foundation of your identity resolution strategy, it’s time to move to the next level. The walk phase of your identity resolution strategy should be focused on expanding the functionality that was established during the foundational crawl phase.
Topics:
Marketing Technology
Crawl, Walk, Run Approach to Identity Resolution, Part 1: Learning to crawl
Identity has never been more critical for marketers than it is today, given the proliferation of digital and online channels and media through which consumers and brands interact.
Topics:
Marketing Technology
Identity Resolution: Beyond Traditional Thinking
Merkle’s Identity Management experts will help you understand how identity management today requires a change in your consumer data management strategies to support successful marketing execution and insights.
Topics:
Marketing Technology
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Identity Resolution
Post-Production Solution Evolution and Enhancement
Development is not just limited to your initial deployment. After a solution is transitioned into production, ongoing development and solution enhancements are crucial in order to grow and evolve the solution to meet changing business goals.
Topics:
Marketing Technology
