Mark Capps is a Vice President and Client Partner at Merkle with over 20 years of experience in direct marketing across a variety of industries including Financial Services, Travel, Telcom, and Media/Entertainment. Prior to joining Merkle, he spent eight years with FCB shop HackerAgency and four years with Rauxa. During his agency career, Mark was responsible for driving innovative and successful programs for national and international clients including Chase Bank, Intuit, AT&T, Carnival Cruise Lines, Bermuda Tourism, and Netflix.
Mark joined Merkle’s Travel, Media & Entertainment vertical in 2017 and has led work for AT&T, Cricket Wireless, Hilton Grand Vacations, Intercontinental Hotel Group, Kimpton Hotels, and Kaplan Higher Education. He brings experience to this role with an extensive agency and marketing background in these quickly changing and increasingly digital business sectors.
Mark holds a BSBA from Shippensburg University. He is based in Charleston, where he lives with his wife and son.
Mark's Articles, Blog Posts, Webinars and More
One & Done vs. Many Happy Returns: An Important Choice for Travel Marketers
When it comes to growing their business, many travel marketers continue to ignore or under-utilize the most important weapon in their arsenal: their existing customer data.
