Mark Ballard is the Vice President of Research at Merkle. He manages the popular digital marketing section of the Merkle Blog and heads the production of Merkle's quarterly Digital Marketing Reports. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.
Mark's Articles, Blog Posts, Webinars and More
Digital Marketing Report: Benchmarks and insights to drive your media strategy
How are key performance indicators across media faring? Where are the opportunities and what shifts can you make to your strategy?
Merkle Q2 2020 Digital Marketing Report Released
The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.
The Latest Shifts in the Media Landscape: Findings From Merkle's Q2 2020 Digital Marketing Report
What's been happening in media recently? Where are the opportunities and what shifts can you make to your strategy? Get the latest insights from Merkle’s Q2 Digital Marketing Report.
Merkle’s Q2 2020 Digital Marketing Report Webinar
What's been happening in media recently? Where are the opportunities and what shifts can you make to your strategy?
Merkle Q1 2020 Digital Marketing Report Released
The Q1 2020 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.
Merkle’s Q1 2020 Digital Marketing Report Webinar
What's been happening in media recently? Where are the opportunities and what shifts can you make to your strategy?
Merkle Q4 2019 Digital Marketing Report Released
The Q4 2019 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.
The Benchmarks Defining the Next Digital Decade: Findings from Merkle’s Q4 2019 Digital Marketing Report
With the 2010s over, do you know how to steer your digital media in 2020? Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.
