Mark Ballard
Vice President, Research, Merkle
Mark Ballard is the Vice President of Research at Merkle. He manages the popular digital marketing section of the Merkle Blog and heads the production of Merkle's quarterly Digital Marketing Reports. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.
Mark's Articles, Blog Posts, Webinars and More
Digital Marketing Report: Benchmarks and insights to drive your media strategy
Authored by:
Mark Ballard, Erin Spice |
Published on: Sep 16, 2020
Published on: Sep 16, 2020
How are key performance indicators across media faring? Where are the opportunities and what shifts can you make to your strategy?
Merkle Q2 2020 Digital Marketing Report Released
Authored by:
Mark Ballard |
Published on: Jul 28, 2020
Published on: Jul 28, 2020
The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.
The Latest Shifts in the Media Landscape: Findings From Merkle's Q2 2020 Digital Marketing Report
Authored by:
Mark Ballard, Erin Spice |
Published on: Jul 23, 2020
Published on: Jul 23, 2020
What's been happening in media recently? Where are the opportunities and what shifts can you make to your strategy? Get the latest insights from Merkle’s Q2 Digital Marketing Report.
Merkle’s Q2 2020 Digital Marketing Report Webinar
Authored by:
Mark Ballard, Ryan Gibson |
Published on: Jun 30, 2020
Published on: Jun 30, 2020
What's been happening in media recently? Where are the opportunities and what shifts can you make to your strategy?
Google ad spending grows at the lowest rate in more than 8 years
Authored by:
Mark Ballard |
Published on: May 07, 2020
Published on: May 07, 2020
Ad Spending Surged for Amazon in Q1 as Shoppers Stocked Up
Authored by:
Mark Ballard |
Published on: May 01, 2020
Published on: May 01, 2020
Merkle Q1 2020 Digital Marketing Report Released
Authored by:
Mark Ballard |
Published on: Apr 28, 2020
Published on: Apr 28, 2020
The Q1 2020 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.
Forecast Paints Gloomy Outlook for Search Advertising As Result of Coronavirus
Authored by:
Mark Ballard |
Published on: Apr 10, 2020
Published on: Apr 10, 2020
Merkle’s Q1 2020 Digital Marketing Report Webinar
Authored by:
Mark Ballard, Ryan Gibson |
Published on: Apr 09, 2020
Published on: Apr 09, 2020
What's been happening in media recently? Where are the opportunities and what shifts can you make to your strategy?
Merkle Q4 2019 Digital Marketing Report Released
Authored by:
Mark Ballard |
Published on: Jan 28, 2020
Published on: Jan 28, 2020
The Q4 2019 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.
The Benchmarks Defining the Next Digital Decade: Findings from Merkle’s Q4 2019 Digital Marketing Report
Authored by:
Mark Ballard, Ryan Gibson |
Published on: Jan 14, 2020
Published on: Jan 14, 2020
With the 2010s over, do you know how to steer your digital media in 2020? Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.
Bing Feeds News Through Privacy Search Engine, Ensures User Anonymity
Authored by:
Mark Ballard |
Published on: Nov 25, 2019
Published on: Nov 25, 2019
Merkle Releases Its Q3 2019 Digital Marketing Report
Authored by:
Mark Ballard |
Published on: Nov 20, 2019
Published on: Nov 20, 2019