Margie leads Merkle’s business transformation practice, where she advises senior level executives in developing omni-channel business and marketing strategy. Prior to joining Merkle, she served as the EVP of Strategic Services at Wunderman, where she oversaw the CRM strategy, account planning, and analytics practices, working with clients such as CVS/Caremark, Nokia, and Abbott Nutrition. Before Wunderman, Margie established and led the strategy consulting practice at Razorfish for nearly 10 years, serving such major brands as Capital One, Staples, and General Mills. Margie began her career in general advertising at agencies including JWT and Y&R, followed by management positions in several direct marketing agencies, and as marketing manager for Microsoft’s MSN.
She is a frequent speaker on customer relationship marketing topics at industry events, and has been published on the topic of customer strategy in several trade publications.
She holds an MBA in Marketing and an MS in Information Systems from University of Maryland and a BA in Sociology and Statistics from Columbia College in New York City.
Margie's Articles, Blog Posts, Webinars and More
Structure Your Organization to Maximize Martech Investments, Part 2: Readiness for Change
Published on: Apr 04, 2022
Structure Your Organization to Maximize Martech Investments, Part 1: People & Processes
Published on: Mar 17, 2022
2022 IWD: Celebrating Influential Women at Merkle
Published on: Mar 08, 2022
Rising Use of Agile Financial Marketing Fits COVID Times Well
Published on: May 21, 2020
The 6 Core Values of Agile Marketing
Published on: May 20, 2020
The Myths (and Truths) of Agile Marketing: Keep Your Journey on Track
Published on: Apr 30, 2020
2020 Marketing Imperatives Webinar Series - Imperative Three: Enable Agility Through Strategic Sourcing
Published on: Jan 10, 2020
2019 Imperatives Webinar Series: Imperative Three: Integrate Your Execution Strategy
Published on: Jan 15, 2019
What are the Pitfalls of Trying to Deploy a Complex Transformation In-house?
Published on: Jan 18, 2017
What Kind of Internal Champions Do Transformation Initiatives Require?
Published on: Jan 13, 2017
What Do Companies Often Believe about Team Size and Competencies?
Published on: Dec 15, 2016
Transformation: The Biggest Misconception about the Scope of a Large Project Deployment
Published on: Dec 02, 2016
What Is the Most Ignored Phase in Large-scale Transformation Deployments?
Published on: Nov 07, 2016