Lynda leads Merkle’s Health Analytics capability, with a focus on understanding customers and customer journeys to support marketing performance through delivery of people-based marketing. Lynda has 20+ years of experience in healthcare analytics in both life sciences (Eli Lilly, Pfizer, Sanofi Aventis, Abbvie) and health insurance (Anthem, EmblemHealth). Prior to joining Merkle in 2010, Lynda led analytics for IMS Health – the world’s leading provider of healthcare data. Lynda has an MBA in quantitative measurement from Carnegie Mellon University and has pioneered new and innovative measurement techniques and models throughout her career.
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