Lisa is Senior Vice President of Customer Strategy at Merkle. She has over 20 years of marketing experience in brand development, customer strategy, and analytics with a focus in retail, CPG, and beauty.
Prior to joining Merkle, Lisa was a member of the US retail consulting practice at dunnhumby where she was on the leadership team managing the Macy’s account. She led the Vendor Collaboration team, partnering with Macy’s key suppliers across categories including Fashion Apparel and Cosmetics. Her focus was on developing Omnichannel marketing and loyalty strategies based on consumer analytics and insights.
Lisa’s career includes beauty industry experience having held both brand marketing and retail marketing roles at Victoria’s Secret Beauty and Jonathan Product Hair Care. Her earlier career was focused on merchandising having held multiple roles at Bloomingdale’s.
Lisa received her MBA in Marketing from Fordham University School of Business and a BA in Communications from the University of Michigan. She currently serves on the Board of Directors for The Lion Tales Foundation.
Matt Naeger, Lisa Katz, Shoshana Winter |
Published on: Jan 06, 2022
In 2022, increasingly savvy customers expect more from brands than ever before. Marketers need to be able to engage them with meaningful content that’s appropriate for the time, the place, and the individual.
Lisa Katz, Manu Sharma |
Published on: Jun 04, 2020
Rapidly evolving consumer tastes, preferences, and expectations is not novel. The novelty, though, is the acceleration of evolving preferences due to COVID-19. To stay abreast, consumer brands need to constantly sense the evolving consumer preferences and competitive landscape to guide confident decisions.
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