As a Director on the Strategy & Insights team, Kenta provides our clients with longitudinal success and value through strategic planning, program (re)design, and developing go-to market tactics. Kenta brings over 10 years of international B2C and B2B marketing, business development, and partnership experiences in the travel, technology, and gaming industries. During his time at Merkle, Kenta has led strategy for brands like Samsung, American Airlines, Dunkin’ and more. Prior to joining Merkle, he was at Expedia Group, where he was a founding member of the Expedia Rewards program, and helped lead the global expansion of the VIP Access program across Europe, the Middle East, and Asia Pacific. Kenta holds a Bachelor of Arts in Business Administration with a dual concentration in Marketing and Business Management from the University of Washington School of Business.
