Kent Groves, PhD
Kent is a Senior Vice President of Strategy and leads Merkle’s Global Health Strategy practice. He has been consulting in the areas of pharmaceutical, provider, and payer strategy for more than 20 years. In addition to broad blog/whitepaper and conference activity, he is published extensively in a variety of journals including, Research in Social and Administrative Pharmacy, Formulary, the Journal of Clinical Pharmacy and Therapeutics, and the Journal of Database Marketing.
Kent has worked with a number of clients in the pharmaceutical, healthcare, and animal health vertical including AbbVie, AstraZeneca, BMS, Boehringer Ingelheim, Novartis, Sanofi (Genzyme, Chattem and Merial), OHSU, Emblem Health, and Anthem, focusing on engagement, communication, and CRM strategy in the US, Canada, Europe, and Australasia. He has a Ph.D. in pharmaceutical strategy and policy from Dalhousie University in Halifax, NS, and holds the position of Assistant Professor, Clinical Pharmacy, at the James L. Winkle College of Pharmacy, University of Cincinnati.
Kent's Articles, Blog Posts, Webinars and More
What Does the Future Hold for Peer Reviewed Medicine?
Published on: May 21, 2018
How Would You Rate Your Communications to HCPs?
Published on: Jan 09, 2018
CVS Health and Aetna will Redefine the Healthcare Experience for Consumers
Published on: Dec 05, 2017
Have You Thought About the Pharma Rep as the Orchestrator of the HCP Relationship?
Published on: Nov 29, 2017
The New Role of the Pharma Rep and Raising the Digital Stakes
Published on: Nov 20, 2017
Pharmaceutical Marketing: Are We Making a Difference?
Published on: Aug 16, 2016
Non-Personal Promotion Is Ready to Take the Spotlight
Published on: Nov 16, 2015
2016 Is Around the Corner, Are There Gaps in Your Target Audience Strategy?
Published on: Nov 04, 2015
The 4 Ps of Marketing
Published on: May 11, 2015
Customer Experiences Continue to Be the Focal Point for 2015
Published on: Mar 30, 2015