Kent Groves, PhD
Kent is a Senior Vice President of Strategy and leads Merkle’s Global Health Strategy practice. He has been consulting in the areas of pharmaceutical, provider, and payer strategy for more than 20 years. In addition to broad blog/whitepaper and conference activity, he is published extensively in a variety of journals including, Research in Social and Administrative Pharmacy, Formulary, the Journal of Clinical Pharmacy and Therapeutics, and the Journal of Database Marketing.
Kent has worked with a number of clients in the pharmaceutical, healthcare, and animal health vertical including AbbVie, AstraZeneca, BMS, Boehringer Ingelheim, Novartis, Sanofi (Genzyme, Chattem and Merial), OHSU, Emblem Health, and Anthem, focusing on engagement, communication, and CRM strategy in the US, Canada, Europe, and Australasia. He has a Ph.D. in pharmaceutical strategy and policy from Dalhousie University in Halifax, NS, and holds the position of Assistant Professor, Clinical Pharmacy, at the James L. Winkle College of Pharmacy, University of Cincinnati.
Kent's Articles, Blog Posts, Webinars and More
Healthcare Leadership During an Economic Downturn
Published on: May 04, 2020
Healthcare Leadership During an Economic Downturn: Actions to Take Now
Published on: Apr 08, 2020
Considerations as the US Contemplates a COVID-19-Driven Special Enrollment Period for Affordable Care
Published on: Mar 23, 2020
The Health Marketer’s Imperatives
Published on: Mar 18, 2020
Three Steps to Deliver Personalized Healthcare Marketing in a Cookieless World
Published on: Mar 03, 2020
Expanding Guardrails for the Customer-Centric Health Revolution
Published on: Jan 08, 2020
Patient Consent Required – It’s Not Your Data!
Published on: Nov 19, 2019
The Amazon Effect Ramps Up Competition for Personalized Health
Published on: Oct 29, 2019
Unintended Consequences of Colorado’s New Pricing Disclosure Legislation
Published on: Sep 16, 2019
Leveraging HCP Migration to Optimize Multi-Channel Spend
Published on: Sep 13, 2019
How Healthcare Marketers Can Create Multi-Channel Strategies
Published on: Jul 26, 2019
Marketing to Dr. You
Published on: Feb 20, 2019
Connecting the 5 Spheres of People-Based Marketing
Published on: Jul 02, 2018