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Kelly O'Hara

Principal, Technology Strategy, Merkle
Kelly O'Hara

Kelly is Senior Director supporting Merkle's Technology Strategy Consulting Group, focusing on marketing technology solution strategy and technology enablement.

Kelly is an accomplished marketing technology leader with over 12 years of agency experience driving marketing technology solutions for a wide variety of clients with specific Retail industry expertise. She has led data management implementations and operations enabling clients to take advantage of identity resolution, cloud data management and integrations with marketing activation solutions across channels.

Prior to joining Merkle, Kelly was an Account Manager at a marketing services provider where she worked across CRM, loyalty, and analytics teams to deliver a wide range of capabilities for her clients.

Kelly's Articles, Blog Posts, Webinars and More

Blog We suggest...

I Am Merkle, Vol. 1

I Am Merkle is a series of interviews that showcases the individuals who make Merkle a diverse and unique place to work. Learn Kelly O'Hara, VP at Merkle and Delivery Lead for the Marketing Technology Services organization.
Topics: About Us
Blog We suggest...

Marketers, Go for the Gold

The explosion of digital channels has allowed marketers to draw from their interactions with consumers who have not yet converted, in addition to those that have. I don’t think there has ever been a better time for marketers to “go for the gold.”
Blog We suggest...

In Defense of Marketing Done Right

When I tell people what I do for a living, they typically react in one of two ways: “So you’re the reason my inbox is full of junk”, or “I don’t like it when companies collect my private data to try to sell me something I don’t want.”