Katie Cottam is a Senior Manager in Performance Media with experience in digital planning and execution for clients with brand awareness, acquisition, and loyalty goals. Katie comes from a media background (display, video and paid social) and has a strong affinity for luxury retail clients. She has worked with a number of large, cross-channel accounts at Merkle in the retail and financial service verticals. Katie is passionate about digital media innovation and finding ways that digital can help solve business challenges.
Katie has a A.B. in Political Science and Sociology from Duke University. Outside of work, Katie enjoys attending sporting events, trying new restaurants, and spending time with her family + rescue dogs.
Ilon Weeldreyer, Katie Cottam |
Published on: Nov 21, 2019
In 2018, Facebook accounted for 21.8% of total digital ad spend. With that weight of investment, getting Facebook right is critical to the success of your media program, and it all begins with your audience.
Nada Tramonte, James Schleicher, Katie Cottam |
Published on: Jan 15, 2019
In our Post-Game Webinar, we’ll review how well the 2019 advertisers ran their playbooks. We’ll highlight specific cases from each channel, providing you with real examples of how brands have best leveraged digital marketing to support traditional media buys.
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