Karlin brings 25-plus years of senior management experience in brand and retail marketing at leading consumer companies, including Anheuser-Busch, McDonald's, and Ovation Brands. Karlin is VP, Strategic Partnerships, for Merkle, focused on driving growth within Retail and Consumer Goods in a variety of segments including restaurants, big box and specialty retail. In this role, Karlin drives the delivery of a wide range of performance marketing solutions to help his clients quickly break through constraints and focus on increasing customer value. Prior to joining Merkle, Karlin was CMO at InStadium and EVP of Marketing at Buffets, Inc.