Justin's Articles, Blog Posts, Webinars and More
The Rapid Growth of Martech is a Challenge for the C-Suite
The key challenges have been convincing the business to allocate appropriate budget, to properly align martech ownership (business vs. IT), and to address political resistance to change, vendor integration challenges, legacy system silos, and executive sponsorship.
Topics:
Marketing Technology
4 Common Technology Challenges in People-Based Marketing
The objective of Marketing has changed little over time. However, the capabilities that are required to be competitive are much more technical and complex. Information (data) is the primary component of people-based marketing.
Topics:
Customer Strategy
