Jose Cebrian leads the Automobility, Travel, and Entertainment verticals at Merkle. He is passionate about delivering outcomes for clients by bringing the best of Merkle to meet clients’ needs. He has 25+ years experience in media, CRM, and technology across multiple industries. Jose has been at Merkle for seven years and held prior roles including SVP, Consulting and Strategy as well as SVP, Digital Messaging.
Before joining Merkle, Jose held roles at Acxiom, Gartner, and AGENCY.COM. He is frequent writer and public speaker, including hosting the Merkle podcast, Inside Job: Making CX work.
Jose's Articles, Blog Posts, Webinars and More
Martech + ad tech, part 2: Connected data and people-based marketing
Contributor Jose Cebrian lays out a vision of true customer-focused marketing and advertising and explains how technology makes the effort possible.
Martech + Ad tech, Part 1: The tools to transform insight into action
Navigating the convergence of martech and ad tech isn't for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising.
Prediction, anticipation and influence: The importance of AI and machine learning in loyalty programs
Jose Cebrian explains how artificial intelligence and machine learning have great potential to transform loyalty programs.
Behavioral triggered emails: Not just for e-commerce anymore
You may associate behaviorally triggered emails with e-commerce, but Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment.
Building a learning agenda into your marketing program
Of course you want to learn from your marketing tests and experiences, but Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward.
Make 2018 a great year for your email program
What are your goals for your email program in 2018? Jose Cebrian shares his insights on how to make the most of your email marketing this year and beyond.
Practical advice for planning a CRM marketing stack upgrade
Looking to upgrade your martech stack to make the most of your marketing capabilities? Jose Cebrian has some tips to ensure a smooth transition.
Data fidelity matters, online and offline
If you want to be a better marketer, you need to start with clean data. Jose Cebrian discusses why clean data is essential for helping you target the right people effectively across channels.
Skimping on deliverability spend? You’re hurting your email program
Don't make the mistake of cutting corners on deliverability. Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue.
A martech wish list: Where marketing clouds need to go
For marketers, messaging technology options abound out there, from complete marketing clouds to channel-specific options, such as email service providers (ESP) or push platforms.
Topics:
Marketing Technology
Even for email, experience is everything
While campaign numbers and email platforms are important, Jose Cebrian believes marketers can't afford to ignore the experience their subscribers are getting.
Email Innovations Every Serious Marketer Should Know About
It’s an exciting time in email. Recent innovations have significantly advanced the ability to target, convert, and retain your ideal customers, and Merkle is helping to lead these innovations.
Make Sure Every Email Counts
As I think about our latest consumer survey of 2,000 shoppers, a few important findings stand out to me: more than 82% of respondents prefer email as the communication method with retailers, 58% of buyers under age 50 want personalized text offers, and fewer than 20% of consumers cite loyalty programs as the
