John Stauffer is the Managing Director of Strategic Planning and Channel Strategy at Merkle. Bringing more than 15 years of agency experience to the role, John leads an integrated group of cross-channel strategists, transforming our clients’ customer experiences by turning deep channel expertise into strategic competitive advantages.
John's Articles, Blog Posts, Webinars and More
The Consumer Mandate: Innovating for Next-Generation Experiences
We’re entering into a new age where shopping is always on and everywhere; consumers want the convenience and capabilities of your best channels no matter how they engage; and how a brand conducts itself is as important as the products it provides.
Finding Value in Your Direct-to-Consumer Strategies
Enhancing and branching out into DTC strategies is becoming less about offering your products in more venues online and more about taking back ownership of the customer relationship.
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