Jennifer is a seasoned professional with 16 years of experience in the ad tech, media and marketing industries, with heavy focus on strategy, data and consumer insights. Prior to Merkle, Jennifer led strategy, market research and brand teams at Centro Media and Midan Marketing. She also gained extensive experience with brand/shopper insights and data while working across the CPG and Retail landscape during her time at IRI.
Jennifer holds a B.A. in Communications from Albion College (Michigan) and M.A. in Advertising and Public Relations from DePaul University. Jennifer has a deep passion for being at the intersection of market, consumer and technology and seeks to craft compelling stories for clients and brands of all sizes.
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Jennifer Mandeville |
Published on: Oct 12, 2021
With deep interest and growth in TV streaming services over the past year, it’s no surprise that the streaming space has become crowded, chaotic, and quite frankly, a little confusing. Who's actually winning the streaming wars and what can marketers expect for 2022?
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