Jennifer supports Merkury’s product team, focusing on collaboration with media stakeholders, partnership development, and agency activation. She is an accomplished advertising technology leader with over 20 years of agency and sell-side platform experience. She expertly guides digital activation strategies, while helping to drive product development initiatives and stewarding media partner integrations with the Merkury platform.
Jennifer helps agencies navigate complex changes across the adtech landscape in preparation for the cookieless future. By connecting the dots between programmatic technology and Merkury’s unique identifiers, she ultimately helps deliver addressable media at scale, without the operational burden typically associated with new technology.
Prior to joining Merkury, Jennifer was Vice President of Client Results at Amnet, pioneered the Sales Planning & Insights practices at Undertone, and worked in media at various agencies across NYC.
