Jeff Coveney is an accomplished marketing expert with more than 20 years success in generating demand and creating buzz for leading technology organizations. Previously, Coveney redefined the demand generation process at Application Security with the implementation of a state-of-the-art marketing automation system leveraging Marketo. Coveney’s programs helped Application Security earn a 2013 Marketo Exceptional Product Usage nomination. Marketo also honored Coveney as one of the world’s top 50 Marketo professionals by naming him to the 2013 Marketo Champion Elite class.
Prior to joining Digital Pi, Coveney founded RevEngine Marketing, a marketing automation consulting firm helping companies accelerate leads through the marketing funnel in a repeatable and measurable way. Most recently, Jeff joined Digital Pi as EVP of Marketing where he continues to strategize marketing engagement strategies for both clients and the agency.
Jeff's Articles, Blog Posts, Webinars and More
How to Succeed with Sales Enablement
B2B sales enablement is not just about sales tools, people and process, or data and intelligence – it’s about combining all these pieces together in a cohesive strategy.
Topics:
Bridge the Bizible Gap: Turn Analytics into Actions
Reporting solutions, such as Bizible, provide valuable intelligence to help companies make better decisions around marketing spend. However, there is no easy button to gain those insights. With Bizible, some organizations experience issues with a setup that doesn’t scale.
Topics:
B2B
How to Strategically Grow Your MOps Team
As marketers, we face a lot of challenges when we’re trying to scale our business and get it to the next step. We need fresh expertise to reach new markets and engage our database but, we are also tasked to keep costs—and sometimes hiring—down too.
Topics:
B2B
Unlock a Better B2B Experience: How to Fuel Growth and Drive Engagement
With the rising demands and expectations of business buyers, B2B organizations must embrace marketing technology as a core enabler to improve customer experience (CX) and outcomes.
Topics:
B2B
Engage Across Every Channel: Orchestrating the B2B Experience
As a B2B marketer, understanding how to orchestrate the customer journey and experience is not easy. How do you deliver the right experience to the right person at the right time? How do you measure that experience while empowering Sales with the intelligence it needs?
