Jas leads Merkle’s Adobe Architecture Practice with a focus on providing marketing solutions and services that include selection, deployment, execution, and support of Adobe's Experience Cloud and Platform (AEC & AEP).
Jas helps clients with value realization and delivering experience through integration technologies including Audience Experience Manger (AEM), Audience Manager, Campaign, and Target. He is experienced in leading sessions to understand customer goals, vision, challenges, existing technology stack, and investments to offer solutions that help organizations mature their marketing to achieve business goals.
Jas has a B.S. in Computer Science from Jersey City State College and MBA from University of Maryland’s Smith School of Business.
Jas's Articles, Blog Posts, Webinars and More
How to Overcome Key Roadblocks to Personalization at Scale
Experience-focused marketers are challenged by a partial view of their customers and obsolete data. To solve this, organizations must unify data that provides a real-time holistic view of the customer’s preferences, signals, and behaviors.
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The Strategy to Scale Personalization with The Adobe Stack
Are you looking to unlock greater customer engagement, revenue growth and brand loyalty, marketing? Today CX leaders face urgent decisions on just where, when, and how to place those bets.
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Key Steps to Mastering Personalization at Scale
Utilizing first-party data informed by customer identity allows you to provide customized experiences as you build more robust profiles of your customers. However, customers are not the only ones who benefit from personalization.
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Elevate Your Approach to Customer Experience: Insights From the Leading Edge of Personalization at Scale
With customer-obsessed brands betting big on personalization at scale to unlock greater customer engagement, revenue growth and brand loyalty, marketing and CX leaders face urgent decisions on just where, when and how to place those bets.
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Analytics
Start your Mondays Focused and Inspired
Mondays can be an opportunity for a fresh start, so we in Merkle’s DEI Wellness group have created an ongoing program, “Motivational Mondays,”.
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Utilizing Merkle’s Identity Accelerator to Enhance Personalization Programs (Vlog)
Identity is the core enabler needed as part of the new solutions as it is the key to driving optimal experiences. Merkle’s Identity Accelerator powered by Merkury solves for that.
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How to Build Your Plan to Get the Most from Adobe Summit
Effective planning can be hard at large events, especially when there’s a wealth of great content to select from. Our subject matter experts recommend the key sessions to prioritize at Adobe Summit this year.
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Your Guide to Adobe Summit 2021 and Braindate Sessions
With Adobe Summit right around the corner, how should you plan your agenda? Also learn about some of the recommended sessions we're looking forward to.
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Intelligent Experiences: From Identity to Personalization at Scale
A Look at Leading Tools to Drive CX Transformation
What to know about Adobe Experience Platform’s data science capabilities
Let's take a closer look at how the data science capability within AEP (called Data Science Workspace) can help brands evolve towards real-time machine learning.
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How Adobe Experience Platform Drives Data Transformation
How does Adobe Experience Platform help drive the privacy-safe acquisition, management, analysis, and activation of data?
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What are Adobe’s AEP and Real-time CDP?
How can AEP help to marketers deliver customer experience?
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Customer-centric Experiences with Adobe Campaign
If you have invested in Adobe Marketing Cloud products and are looking to get more value out of your current technologies, this webinar series will provide insights and best practices to help you integrate, automate, and find efficiencies as well as increase speed to market.
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Digital & User Experience (UX)
