James oversees the Merkle CRM & Loyalty Strategy and Insight practice, leading a team of 50+ strategists and data strategists who design and execute loyalty, CRM, service and promotional experiences that consumers invite into their lives. Through an innovative strategic approach designed to accelerate brand consumer interactions and fuel Identity, James’ team drives measurable business impact for Fortune 1000 brands.
Prior to Merkle, James led client strategy at Epsilon where he helped clients develop and execute data-driven, technology enabled marketing engines to drive growth, inspire engagement and engender loyalty.
James has over 20-years of experience in digital and data-driven marketing transformation and is a recognized industry thought leader highlighted by numerous public speaking engagements and in industry leading publications such as Ad Age, Digiday and eMarketer.
James's Articles, Blog Posts, Webinars and More
How to Solve Identity Challenges Using Promotions & Loyalty: Featuring Winterberry Research
According to Winterberry Group’s Identity Outlook 2020, 60.4% of marketers will increase spending/emphasis of first-party data when third-party cookies are no longer supported across major browsers.
How Loyalty Programs Create Identity to Power Personalization
Marketers face similar challenges: identifying desirable target audiences and proactively creating authentic and informed interactions that build long-term loyalty
Topics:
Customer Strategy
