Gaia Read is a Customer Strategy Manager and has been at Merkle since 2015. Her experience has spanned Retail, B2B, CPG, Financial Services, and Non-Profit clients with work focused on Direct Mail, Digital Media, Web/Site UX, and Email. She’s a former Senior Manager in Performance Media, specializing in Search Engine Marketing (SEM). Gaia is passionate about people management, professional development, working cross-functionally, and taking a holistic, consumer-first focus to solutioning for client needs. Beyond her day-to-day at Merkle, Gaia is a co-founder and co-host of the Merkle show Digital Marketing Musings. Outside of Merkle, Gaia is a West Coast Swing dancer and loves to travel the country receiving coaching and attending competitions.
Gaia's Articles, Blog Posts, Webinars and More
School Re-Openings Driving a Mix of Back-to-School Shopping Priorities Between Students and Parents, Offering Opportunities for Marketers
The 2020-21 school year was a mix of experiences and emotions for students, parents and educators alike as the U.S. adjusted to virtual learning, homeschooling and zoom classrooms.
Media Insights Report Q3 2021: Trends and Strategies for the Next Quarter
What key trends should marketers be prepared for in Q3 of 2021? Where are there opportunities and what shifts can you make to your strategy?
Hello Vaccines! Managing Paid Search during the Next Phase of COVID Recovery
There are some paid search practices that warrant revisiting, or exploring for the first time, as consumers become comfortable with going back into stores and public spaces.
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Winning the SEM Holiday Season – Beyond the Basics
While this year's holiday shopping predictions seem positive, there are some headwinds that many retailers need to consider.
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SEO-SEM Collaboration
Since 2000, search engine optimization (SEO) and search engine marketing (SEM) have played in the same space.
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PLAy to Win – Taking Your Shopping Program to the Next Level
Join this webinar to learn about the current state of Google Shopping and other key areas of focus for advertisers in this Product Listing Ads (PLAs).
Post Prime Day, Amazon Sustains Increased Paid Search Advertising Efforts
Amazon recently expanded its Google text ad efforts ahead of Prime Day, and appears to be remaining more aggressive than prior to the big sales holiday.
