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Gaia Read

Manager, Customer Strategy
gaia read

Gaia Read is a Customer Strategy Manager and has been at Merkle since 2015. Her experience has spanned Retail, B2B, CPG, Financial Services, and Non-Profit clients with work focused on Direct Mail, Digital Media, Web/Site UX, and Email. She’s a former Senior Manager in Performance Media, specializing in Search Engine Marketing (SEM). Gaia is passionate about people management, professional development, working cross-functionally, and taking a holistic, consumer-first focus to solutioning for client needs. Beyond her day-to-day at Merkle, Gaia is a co-founder and co-host of the Merkle show Digital Marketing Musings. Outside of Merkle, Gaia is a West Coast Swing dancer and loves to travel the country receiving coaching and attending competitions.

Gaia's Articles, Blog Posts, Webinars and More

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SEO-SEM Collaboration

Since 2000, search engine optimization (SEO) and search engine marketing (SEM) have played in the same space.
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