Eve Smith is an experienced fundraiser with 20+ years of direct response marketing and consulting expertise. Eve brings extensive knowledge and practice to Merkle’s nonprofit clients including integrated strategy, omni-channel fundraising and marketing, constituent-centered program transformation, and organizational change consulting. She specializes in scaling up already-successful fundraising programs to raise more funds, and crafting new programs that leverage audience-based strategies to bring in new revenue. At Merkle, Eve has provided strategic, solution-driven insights and guidance to clients including major national health charities, international relief and faith-based organizations, and youth and social service nonprofits, among others. Before joining Merkle, Eve was lead consultant to national cause-based charities, foundations, arts and culture organizations and public media to transform their online marketing and fundraising programs. Eve is recipient of the Merkle “Ground Breaker” Award (May 2022) for “outstanding contribution through deep, unexpected, and genuinely original customer insights.”
Eve's Articles, Blog Posts, Webinars and More
Holiday Giving 2020: Is the Best Yet to Come?
It’s been an unusual, unpredictable year, to say the least. There is little doubt that the pandemic has forever reshaped the way we live, interact and behave as consumers. But the remarkable thing is that donors have by and large stuck with their causes, even during these difficult months.
Topics:
Nonprofit
Recharge Donor Giving through Gamification
Gamification is one way to motivate donor engagement. We can help you create a solution that fits your organization and your donors and start recapturing lost revenue.
Topics:
Preparing Your Donor Strategy for the Unexpected
The COVID-19 pandemic took everyone by surprise. But those nonprofits that had an emergency response marketing plan in place have been able to navigate these uncharted waters more effectively than other organizations.
Topics:
Nonprofit
How Nonprofits Can Thrive in the New Normal
The way your nonprofit adapts to the massive shifts caused by COVID-19 will have a profound impact on your long-term success. Nonprofit fundraisers and marketers must embrace two simple truths in the normal:
Topics:
Nonprofit
Key Insights for Creating a Winning Facebook Engagement Strategy
It’s no surprise that Facebook has cemented its role in nonprofit marketers’ plans for raising awareness and building loyal brand ambassadors.
Tis the "Giving" Season: 6 Takeaways from Giving Tuesday 2018
The 2018 holiday giving season kicked off on November 27th with Giving Tuesday, the annual day dedicated to charitable philanthropy. Here are six insights from our observations about this year's big day.
Topics:
Nonprofits
Back to Basics: How to Drive More Email Revenue Before the Nonprofit Fiscal Year Ends
When the clock is ticking, what can fundraisers do to quickly increase email campaign response and revenue?
Topics:
Nonprofit
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Email Marketing & Digital Messaging
Are You Ready for the Next-Generation Donors?
Many nonprofit charities are starting to see changes in the donor composition of their fundraising programs. This is due in large part to the huge generational shifts occurring in the U.S. population today.
Topics:
Nonprofit
3 Critical Elements to Increasing Event Audience Conversion
How can nonprofits keep donors engaged after a successful event? We took a retail-inspired approach and helped one client increase revenue by 37%.
Topics:
Nonprofits
Donor-Centric Fundraising
Join us to learn how Merkle helps organizations build integrated programs that focus on improving the donor experience across channels and programs while maximizing donor value.
Topics:
Nonprofit
