Eve Smith is an experienced fundraiser with 20+ years of direct response marketing and consulting expertise. Eve brings extensive knowledge and practice to Merkle’s nonprofit clients including integrated strategy, omni-channel fundraising and marketing, constituent-centered program transformation, and organizational change consulting. She specializes in scaling up already-successful fundraising programs to raise more funds, and crafting new programs that leverage audience-based strategies to bring in new revenue. At Merkle, Eve has provided strategic, solution-driven insights and guidance to clients including major national health charities, international relief and faith-based organizations, and youth and social service nonprofits, among others. Before joining Merkle, Eve was lead consultant to national cause-based charities, foundations, arts and culture organizations and public media to transform their online marketing and fundraising programs. Eve is recipient of the Merkle “Ground Breaker” Award (May 2022) for “outstanding contribution through deep, unexpected, and genuinely original customer insights.”
Eve Smith |
Published on: Aug 12, 2020
The COVID-19 pandemic took everyone by surprise. But those nonprofits that had an emergency response marketing plan in place have been able to navigate these uncharted waters more effectively than other organizations.
R. Andrew Keck, Chris Pritcher, Sudeshna Sen, Eve Smith |
Published on: Jun 02, 2020
The way your nonprofit adapts to the massive shifts caused by COVID-19 will have a profound impact on your long-term success. Nonprofit fundraisers and marketers must embrace two simple truths in the normal:
Eve Smith, Rick Gentry |
Published on: Dec 14, 2018
The 2018 holiday giving season kicked off on November 27th with Giving Tuesday, the annual day dedicated to charitable philanthropy. Here are six insights from our observations about this year's big day.
Eve Smith |
Published on: Jun 05, 2018
Many nonprofit charities are starting to see changes in the donor composition of their fundraising programs. This is due in large part to the huge generational shifts occurring in the U.S. population today.
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