Ethan has more than 10 years of experience as a marketing professional with focuses in research, analytics and strategy across CPG, Energy, Entertainment, Health Sciences, Financial Services and High Tech. Ethan and his team were are responsible for some of the first innovations in joining offline research with online data for personalized targeting capabilities.
Over the years he has had the chance to be a part of several hundred one-on-one consumer interviews, and gathered over 130,000 consumer survey respondents on behalf of various brands. Prior to joining Merkle, Ethan helped to build the first CRM database for a Global 50 Energy company and drive successful competitive strategy campaigns in telecom. Ethan and his wife have two boys and a dark golden retriever!
He holds a B.S. in Marketing and International Business from The University of Louisville and an MBA from Newman University.
Ethan's Articles, Blog Posts, Webinars and More
Empathy in marketing is more crucial than ever. Here’s how to do it.
Published on: Apr 10, 2020
How a Public Health Crisis Impacts Consumer Behavior
Published on: Apr 02, 2020
4 steps to becoming an experience brand
Published on: Jul 18, 2019
Getting to Know: Coleen Kuehn, Chief Media Officer
Published on: Nov 27, 2017
Getting to Know: Zimm Zimmermann, Vice President, Personalization
Published on: Nov 14, 2017
Getting to Know: Elaine Noonan, SVP, Finance & Operations
Published on: Nov 10, 2017
Getting to Know: Alex Tenaglio, Manager of Audience Insights & Strategy
Published on: Nov 01, 2017
Getting to Know: Alex Yoder, Executive Vice President, Analytics
Published on: Oct 26, 2017
Turning Ideas into Reality
Published on: Aug 29, 2017
Answering the Question: 'Does Sex Sell Long-Term Brand Success?'
Published on: May 01, 2017
Stopping the Stereotype: Purchase Psychology by Gender and What it Means for Marketers
Published on: Mar 28, 2017
How Wearable Tech Helps Fulfill Millennials' Needs
Published on: Mar 21, 2017
Crafting Highly Engaging Messaging with Data and Psychology
Published on: Jan 11, 2017