Ethan has more than 10 years of experience as a marketing professional with focuses in research, analytics and strategy across CPG, Energy, Entertainment, Health Sciences, Financial Services and High Tech. Ethan and his team were are responsible for some of the first innovations in joining offline research with online data for personalized targeting capabilities.
Over the years he has had the chance to be a part of several hundred one-on-one consumer interviews, and gathered over 130,000 consumer survey respondents on behalf of various brands. Prior to joining Merkle, Ethan helped to build the first CRM database for a Global 50 Energy company and drive successful competitive strategy campaigns in telecom. Ethan and his wife have two boys and a dark golden retriever!
He holds a B.S. in Marketing and International Business from The University of Louisville and an MBA from Newman University.
Ethan's Articles, Blog Posts, Webinars and More
Empathy in marketing is more crucial than ever. Here’s how to do it.
Using Neuroanalytics™ to gain detailed understanding and lead with empathy has never been more critical to business continuity.
Topics:
Data and Analytics
How a Public Health Crisis Impacts Consumer Behavior
The digital experience team at Merkle took a dive into these shifting consumer habits. During the week of March 16, the team conducted a survey of the general population to get a scope of customer experience, loyalty, and behavior during the coronavirus pandemic.
Topics:
Customer Strategy
4 steps to becoming an experience brand
If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also consistently making updates to improve them.
Getting to Know: Coleen Kuehn, Chief Media Officer
Coleen Kuehn has been listed as Ad Age’s Women to Watch — having served as the president of Media.com; executive director at MediaCom; executive vice president at Havas; president of client leadership at MediaVest, and now leading Merkle’s media solutions as chief media officer.
Topics:
About Us
Getting to Know: Zimm Zimmermann, Vice President, Personalization
I had a chance to catch up with one of the brightest and funniest individuals you can meet, Zimm Zimmermann of Merkle. I can guarantee that you’ll walk away from a conversation with Zimm smiling.
Topics:
About Us
Getting to Know: Elaine Noonan, SVP, Finance & Operations
Over the last few years I’ve had a chance to work closely with Elaine Noonan on Merkle’s Women in Leadership and in our partnership with the ANA’s #SeeHer initiative. She is honest and insightful, both great for those new to the workplace and for those with experience.
Topics:
About Us
Getting to Know: Alex Tenaglio, Manager of Audience Insights & Strategy
I found the process of interviewing inspiring, and it provided far more benefit than I expected. Here is what I learned from Alex Tenaglio, an analytics manager at Merkle.
Topics:
About Us
Getting to Know: Alex Yoder, Executive Vice President, Analytics
I had a chance to sit down with Alex Yoder from his home office in Boulder. His insights as a CEO at Webtrends and Trueffect were interesting, enlightening, and inspiring, but his view on business books and how to use creativity to solve business problems as an executive were eye opening.
Topics:
About Us
Turning Ideas into Reality
I recently had the opportunity to join Nick Drake of T-Mobile, Soles4Souls, and Merkle in driving a campaign to collect money to purchase shoes for those in need. There are three things I learned about turning an idea into reality and wanted to share those experiences.
Topics:
About Us
Answering the Question: 'Does Sex Sell Long-Term Brand Success?'
Sex may sell short-term eyeballs and social explosions in media, but it does not sell long-term brand success. A recent shift by Carl's Jr. signals that more brands are beginning to understand this.
Topics:
Customer Strategy
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Data and Analytics
Stopping the Stereotype: Purchase Psychology by Gender and What it Means for Marketers
Join us to learn about buyer motivations and gender representation in advertising - and their thoughts on where the industry is headed.
Topics:
Customer Strategy
How Wearable Tech Helps Fulfill Millennials' Needs
Our studies show millennials are drawn to wearable tech regardless of the industry. What is it about wearable tech that speaks to them, and what do those motivations mean for marketers?
Topics:
Data and Analytics
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Video
Crafting Highly Engaging Messaging with Data and Psychology
Learn how Merkle and Exclusive Resorts used neuroanalytics in their latest marketing campaign.
Topics:
Travel & Hospitality
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Customer Strategy
