Erin works collaboratively with media teams to develop innovative digital strategies and problem solving techniques to help clients achieve their business goals. Her expertise lies gaining a deep understanding of her clients’ customers, competitors and market conditions, and then designing actionable, cross-channel media strategies.
Erin has over ten years of digital marketing experience, both on the client and agency side of the business. She started her career in Paid Search and SEO, gained ecommerce experience as a Site Merchandiser for a leading sporting goods retailer, and has been a part of Merkle’s Media Strategy group for the last eight years.
Erin's Articles, Blog Posts, Webinars and More
Digital Marketing Report: Benchmarks and insights to drive your media strategy
How are key performance indicators across media faring? Where are the opportunities and what shifts can you make to your strategy?
The Latest Shifts in the Media Landscape: Findings From Merkle's Q2 2020 Digital Marketing Report
What's been happening in media recently? Where are the opportunities and what shifts can you make to your strategy? Get the latest insights from Merkle’s Q2 Digital Marketing Report.
