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Ed Forman

Senior Vice President of Analytic Innovation
Ed Forman

Ed works in Merkle’s analytic group where he leads digital media and channel analytics, marketing measurement and BI, and solution innovation.   Ed’s team provides Merkle’s clients with strategic analytic solutions, such as cross-channel attribution, site analytics and optimization, marketing mix optimization, and analytically driven personalization solutions.

He brings a unique blend of analytic and technology skills to the job.  Ed has 23 years of industry experience building and directing teams across both disciplines.  He has worked with a diverse set of brands that span numerous industries, including The Hartford, Motorola, Southwest Airlines, American Honda Motor Company, MetLife, GlaxoSmithKline Pharmaceuticals, Dell Computers, Microsoft, Sony Electronics, Procter and Gamble, and more.

Prior to joining Merkle, Ed was a senior executive for Targetbase (CIO/CTO) where he focused on analytically driven technology enablement for enterprise client solutions. Prior to Targetbase, he served as senior director of analytics for Rapp Collins Worldwide, a member of Omnicom Group.    In both roles, Ed had responsibility for strategic innovation, analytical solution deployment, strategic consulting and roadmap creation, and ongoing solution management for driving impactful client results.

Ed holds a business degree from The University of Alabama.

Ed's Articles, Blog Posts, Webinars and More