Dhairya is a digital experience strategist for Merkle’s Experience Personalization and Optimization practice bringing years of experience of delivering value to major brands. He has expertise in strategy, orchestration and optimization of marketing campaigns and consumer experiences across channels. He has worked with clients across industries including Entertainment, Technology, Finance, Health, Insurance, Retail and Wholesale to develop and deliver personalized experience.
Dhairya has a Bachelor’s Degree in Computer Science and is pursuing his MBA at the University of Arkansas at Little Rock. He joined Merkle in 2018.