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David Magrini

Senior Vice President, General Manager Merkle Health
David Magrini

David Magrini is a Senior Vice President, General Manager of the Merkle Health Practice and a member of the Merkle Executive Leadership team. As the General Manager for Merkle Health, David is responsible for setting the value proposition, delivering the resources and expertise to fulfill on our client commitments, and driving thought leadership across pharmaceutical, health insurance, hospital systems, wellness and health technology marketplaces. 

Prior to joining Merkle in 2010, David led the individual acquisition marketing efforts for Prudential Financial for two years, and spent the previous five years as Head of Consumer Marketing for Aetna in the Medicare and Individual marketplace. David's vast CRM experience also includes 17 years of agency services, working with brands like Anthem, MassMutual, CIGNA, BlackRock, Nationwide, Lowe's, 3M, and General Electric. In addition, David has led client relationships at Merkle with accounts like Dell, L'Oreal, Humana, AbbVie, and the Hartford. 

As a CRM expert and student of business, David spends his time understanding the individual decision-making process for how people make healthcare, wealth, and insurance choices in today's digital marketing environment. He has a keen understanding of the data, analytics, and marketing technology needed to drive personalized and relevant experiences throughout the sales funnel that lead to long-term competitive advantages for clients. 

As a thought leader in the space, David is a frequent blogger and speaker on current CRM, digital, and industry topics. 

David has a BS in business administration and science in sociology from Miami University. 

David's Articles, Blog Posts, Webinars and More

Webinars We suggest...

Powering People-Based Marketing for Insurance

Today, marketers must take advantage of digital marketing opportunities that are increasingly data-driven, programmatic, and addressable. This can only be achieved by understanding and reaching actual people with relevant content—across media, channels, and devices—that’s personalized to them as individuals.
Blog We suggest...

Deft’s OE2016 Health Insurance Report Outlook

One of the things we learned last year from their research was the difference among the switcher population vs. the millennial population vs. the older population, and what their behaviors and attitudes were and what drove their decisions.