Danielle Waller is a Senior Manager on the Amazon & eRetail team at Merkle. She's worked with Amazon Advertising for over five years and her role has evolved from analysis and client relationship management to leading dedicated accounts. Having worked with clients in many verticals, Danielle helps drive strategy and ensures execution of key optimizations for Amazon Ads by providing strategic oversight on CPG and Retail Amazon accounts.
Danielle's Articles, Blog Posts, Webinars and More
Reinforcing Your Brand Story on Amazon Through Additional Placements
There are a variety of ad formats and tools available for advertisers to elevate their brands through Amazon, whether they’re selling on Amazon or not.
Topics:
Media
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Amazon and eRetail
Amazon Posts: A feed-based shopping experience on Amazon
If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new placement.
Boost Your Brand on Amazon
It's a critical time when brand building on Amazon is more important than ever. In this webinar, we'll explore how to connect to shoppers, even if you don't sell directly on Amazon.
What is Amazon Enhanced Brand Content?
What is Enhanced Brand Content and how can it help share your story with your customers? Learn more here.
Topics:
Amazon and eRetail
Unpacking Amazon Prime Day 2019
Get the Amazon Prime Day report from the people who lived it. Join Amazon Advertising experts as they break down how Amazon Prime Day 2019 went. Learn how 2019 performance compared to years past and what surprised the industry this year.
Amazon Advertising RFP Questions You Should Ask Agency Partners
What are the most important questions for vetting and deciding on an agency for Amazon ads management?
Topics:
Digital Marketing Channels
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Amazon and eRetail
Winning on Amazon, Beyond the Buy Box
With 85 million Prime subscribers and counting, e-commerce giant Amazon is one of the first stops for online shoppers in the US leading retailers to ask, “How do I go to market with Amazon?” For retailers, relatively new to advertising on Amazon, there is a lot of knowledge to gain, especially as it relates t
Topics:
Amazon and eRetail Marketing
